#273: Lessons from Steve Jobs, Leonardo da Vinci, and Ben Franklin

10/14/2017, 3:10:40 AM , duration(0:0:5)
Business Health Education
<p>Walter Isaacson (<a href="https://twitter.com/WalterIsaacson/" target="_blank">@WalterIsaacson</a>) is a professor at Tulane University, and the president and CEO of <a href="https://www.aspeninstitute.org/our-people/walter-isaacson/" target="_blank">The Aspen Institute</a>, a nonpartisan educational and policy studies institute based in Washington, DC. He has been the chairman and CEO of CNN and the editor of TIME magazine. He is the author of many biographies I have recommended to thousands of people, including&nbsp;<a href="https://www.amazon.com/Innovators-Hackers-Geniuses-Created-Revolution/dp/1476708703/ref=la_B000APFLB8_1_5?s=books&amp;ie=UTF8&amp;qid=1507900292&amp;sr=1-5/?tag=offsitoftimfe-20" target="_blank">The Innovators</a>, <a href="https://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1501127624/ref=la_B000APFLB8_1_2?s=books&amp;ie=UTF8&amp;qid=1507900292&amp;sr=1-2/?tag=offsitoftimfe-20" target="_blank">Steve Jobs</a>, <a href="https://www.amazon.com/Einstein-Life-Universe-Walter-Isaacson/dp/0743264746/ref=la_B000APFLB8_1_4?s=books&amp;ie=UTF8&amp;qid=1507900292&amp;sr=1-4/?tag=offsitoftimfe-20" target="_blank">Einstein: His Life and Universe</a>, <a href="https://www.amazon.com/Benjamin-Franklin-American-Walter-Isaacson/dp/074325807X/ref=la_B000APFLB8_1_3?s=books&amp;ie=UTF8&amp;qid=1507900292&amp;sr=1-3/?tag=offsitoftimfe-20" target="_blank">Benjamin Franklin: An American Life</a>, <a href="https://www.amazon.com/Kissinger-Biography-Walter-Isaacson/dp/0743286979/ref=la_B000APFLB8_1_8?s=books&amp;ie=UTF8&amp;qid=1507900292&amp;sr=1-8/?tag=offsitoftimfe-20" target="_blank">Kissinger: A Biography</a>, and his most recent, <a href="https://www.amazon.com/Leonardo-Vinci-Walter-Isaacson/dp/1501139150/ref=la_B000APFLB8_1_1?s=books&amp;ie=UTF8&amp;qid=1507900292&amp;sr=1-1/?tag=offsitoftimfe-20" target="_blank">Leonardo da Vinci</a>.</p><p>In this episode, you learn life lessons and tactics from not just one person -- because Walter has lived a fascinating life -- but also from Steve Jobs, Ben Franklin, Leonardo da Vinci, and more. Walter ties it all together beautifully.</p><p>We had a lot of fun in this conversation, and I hope you enjoy it as much as I did!</p><p><strong>This podcast is brought to you by </strong><a href="http://99designs.com/tim" target="_blank"><strong>99Designs</strong></a><strong>,</strong> <strong>the world's largest marketplace of graphic designers</strong>. I have used them for years to create some amazing designs. When your business needs a logo, website design, business card, or anything you can imagine, check out 99Designs.</p><p>I used them to <a href="http://99designs.com/tim" target="_blank">rapid prototype the cover</a> for <em>The Tao of Seneca</em>, and I've also had them help with display advertising and illustrations. If you want a more personalized approach, I recommend their <a href="http://99designs.com/tim" target="_blank">1-on-1 service</a>. You get original designs from designers around the world. The best part? You provide your feedback, and then you end up with a product that you're happy with or your money back. <a href="http://www.99designs.com/tim" target="_blank"><strong>Click this link</strong></a><strong> and get a free $99 upgrade.</strong> Give it a test run...</p><p><strong>This podcast is also brought to you by </strong><a href="https://www.shopify.com/tim" target="_blank"><strong>Shopify</strong></a><strong>.</strong> With the help of Shopify, many readers of my blog -- first-time business owners -- have ended up making millions of dollars each with their side gigs. Back in 2009, I helped create Shopify's <a href="https://www.shopify.com/tim" target="_blank"><strong>Build a Business</strong></a>, which is now the world's largest entrepreneurship competition.</p><p>The goal of this competition is to entice would-be entrepreneurs to get off the couch and make things happen, and <a href="https://www.shopify.com/tim" target="_blank"><strong>all you have to do to qualify is open a store on Shopify and start selling</strong></a><strong>.</strong> Top sellers in each category then have the exclusive opportunity to learn from mentors and experts like Tony Robbins, Daymond John, Seth Godin, Sir Richard Branson, and me a location like Oheka (aka Gatsby's) Castle or Necker Island.</p><p><strong>Listeners to this show can go to </strong><a href="https://www.shopify.com/tim" target="_blank"><strong>shopify.com/tim</strong></a><strong> to sign up for a free, 30-day trial</strong> and get access to video courses that will help you get started. <a href="https://www.shopify.com/tim" target="_blank"><strong>Check it out at shopify.com/tim today</strong></a><strong>!</strong></p>